When it comes to qualitative research recruiting, sweating the details is of paramount importance.  That’s our takeaway as we look back on the wide variety of participants recruited by our team in 2023.  Spanning B2C, B2B, and a wide variety of niche target populations, we are proud to tout a 97% show rate across all studies in 2023.  What this means to our clients is that almost everyone we recruited showed up as scheduled.

And it is sweating the details that has helped us achieve this level of quality.  What goes into our success is:

• The way we hire and train our recruiting staff
• The care we exhibit in our communications with participants
• The attention to detail we bring to bear on all studies, even those with the most complex study designs

We are very proud of our team for their great successes last year and we look forward to partnering with you in 2024.