In this webinar presentation from last month’s Quarantined Virtual Insights Conference, Bill McDowell (Accelerant Research COO) details a case study which highlights consumers’ usage of and attitudes toward meal delivery services during the volatile pandemic period. The webinar uses this fascinating category to illustrate Accelerant’s Comprehensive Category Study methodology and details and how it can be applied to better understand – within any category – how consumer behaviors and mindsets are shifting during quarantine and beyond.
For more information about Accelerant’s Comprehensive Category Studies or if you have any questions about this webinar, Contact Us.
To access archived versions of this and all other QVIC presentations, use the following links:
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