When it comes to qualitative research recruiting, sweating the details is of paramount importance. That’s our takeaway as we look back on the wide variety of participants recruited by our team in 2022. Spanning B2C, B2B, and a wide variety of niche target populations, we are proud to tout a 97% show rate across all studies in 2022. What this means to our clients is that almost everyone we recruited showed up as scheduled.
And it is sweating the details that has helped us achieve this level of quality. What goes into our success is:
Using our proprietary online insights community, Agora USA, Accelerant Research tested several recent ads among US Consumers on our normative battery of creative test metrics, and below are the results. For more information, or to submit your own ad(s) for testing, contact us. For more Accelerant ad test results, CLICK HERE
The insights industry has long been aware of the power and richness of in-person ethnographic research. However, with compressed timelines, tight budgets, and lingering COVID concerns, ethnographies can often be difficult to execute. As an alternative to in-person ethnographies, in recent years, the qualitative team at Accelerant Research has been called on, more and more, to conduct what we call Show & Tell Ethnographies, and with great success. Instead of sending an interviewer, observers, and videographer to a participant’s home or place of business, we rely on the ubiquity of webcam-based communications and the mobility of smartphones and tablets to enable participants to show us their interactions with a given product category or subject matter while telling us about their experiences during a live one-on-one webcam interview.
The sky is the limit with these types of studies, but here are some recent examples that we have successfully conducted:
We invite you to contact us for more information about these powerful Show & Tell Ethnographic interviews. Simply give us a call (704-206-8500) or send us an email (info@accelerantresearch.com). With our support and guidance in participant recruiting, technology/logistics management, and even moderating/full-service support, Accelerant Research can provide you with similarly successful and impactful insights. |
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