Even Better than the Horse’s Mouth: Tru-Recruit Qualitative Research Participant Validation5/12/2020
Since the dawn of qualitative research time, participant recruitment has relied primarily upon self-reported consumer information to identify qualified research participants. While the best qual recruiters have developed tricks-of-the-trade to help confirm/validate some stated behaviors, we still largely depend on taking participants at their word. With even the most adept qualitative recruiting providers (among which, Accelerant Research considers itself), this approach is less than optimal, because during recruitment, research respondents sometimes…
Members of Accelerant’s Agora-USA panel opt in to sharing myriad big data feeds, which (while protecting consumer privacy) we use to validate that your qualitative research participants are who they say they are. Our points of validation include, but are in no way limited to:
For your next qualitative research study, reach out to Accelerant, and we’ll provide a custom Tru-Recruit proposal to recruit and validate your target audience, so that you can be certain you’re interviewing the exact population you need. Personas are an effective tool to summarize and communicate complex market research data in an accessible way by representing those data as a fictional character or archetype. When well-crafted, personas are multi-purpose tools that can offer accessible and impactful insights guidance at many levels in an organization (e.g., marketing strategy, product development, channel strategy and creative development). However, personas are not a one-size-fits-all solution. The way personas will be used by an organization greatly influences how the primary research to develop them is designed, analyzed and communicated.
Many successful journeys begin with a map, and this webinar presentation from Accelerant’s Quarantined Virtual Insights Conference lays out the map used by Caesarstone USA, a high-end producer of quartz countertop material in the development of personas through primary insights to inform marketing, product, and creative strategy. For information on upcoming webinars -OR- to access all presentation recordings from Accelerant's previous virtual conferences, CLICK HERE. |
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