Accelerant Research is proud to present a mini ARVIC webinar on Tuesday, February 11th titled “Creative Testing for Ad Effectiveness: Super Bowl Edition.”
Join us Tuesday February 11th, 2pm ET for this must-see advertising research webinar. Bill McDowell, Accelerant Research President will share best practices for testing creative assets. We'll start with a conceptual framework for how to implement an ad testing program, and then share loads of examples from different brands and industries of ads that are strong and weak performers on various criteria, including a rundown of this year's Super Bowl ad winners and losers.
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