February 11, 2025 ARVIC

Accelerant Research presented this mini ARVIC webinar on Tuesday, February 11^th titled “Creative Testing for Ad Effectiveness: Super Bowl Edition.”

Bill McDowell, Accelerant Research President shared best practices for testing creative assets. He started with a conceptual framework for how to implement an ad testing program, and then shared loads of examples from different brands and industries of ads that are strong and weak performers on various criteria, including a rundown of this year's Super Bowl ad winners and losers.